Our philosophy

Do you still remember your first match as a supporter? Putting on the shirt of your favourite player. Your mother putting the scarf with the right colors around your neck, fumbling gloves (with club logo of course) in your pockets and adding a hat to top it off (‘you know it’s cold in the stadium’).

The flag that flies heavily, tightly clamped between the window of the car. The traffic jam in the direction of the stadium and the bumpy ride to the right parking space. An exciting walk to the soccer temple, with the burger stall – ‘please with onion and ketchup, ma’am’ – as the last stop before getting in.

The sudden bending when the local striker shoots high during the warm up. The club song blasting through the speakers with a slight crack. The kop unfolding a massive tifo… and the jitters in your belly when the players enter the field at the same time.

But most of all… the first time “your” club scores. That someone you’ve never met before cheerfully embraces you,. That you listen to the euphoric analyses in the bar after the match, inspired by beer in plastic cups.

That feeling, to create that inimitable fan experience, that’s the reason for our existence. How do we achieve that? By supporting professional sports clubs in merchandising and brand activation.