‘It used to be a question of balancing: either a new product, or the monthly salary of a top goal scorer?’

‘It used to be a question of balancing: either a new product, or the monthly salary of a top goal scorer?’ FC Volendam stands for…

What to do as a merchandiser when football has come to a standstill?

What to do as a merchandiser when football has come to a standstill? Since mid-March, the ‘pause’ button has been switched on everywhere. Society, and…

Club Brugge merchandising strategy perfected after brainstorming with fans

Club Brugge merchandising strategy perfected after brainstorming with fans ‘No sweat, no glory’ is the motto of Club Brugge. Translated into merchandising terms, it would…

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