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Taking your fan experience to the next level by merchandising and brand activation.

Taking your fan experience to the next level by merchandising and brand activation.

Topfanz helps professional football clubs in Western Europe to enhance the fan experience through merchandising and brand activation.

We do this by – on the basis of a joint strategy – providing you with operational support in things like purchasing, logistics and marketing.

Being fan consultants, we combine business efficiency with friendly creativity.


Just as a technical director, helped by a network of scouts, attracts the right talents, we are able to create your merchandising range.

E-commerce and logistics

Each team relies on a reliable captain. Topfanz likes to wear the captain's band when it comes to e-commerce.


Topfanz wants to be your creative wing player. We'll surprise your loyal fans with original designs and surprising marketing campaigns.

Topfanz researches the global merchandising market for us in search of new products and opportunities. During our meetings, we discuss these new possibilities, often on the basis of a sample in our own house style.

David Hamal

Fanshop & Merchandise – KRC Genk 

Popular products

Latest news updates

The trends in football merchandise for 2018

2018 is coming closer. For our company a very interesting year with the World Cup. Traditionally, a large group of people change into fanatical fans during the World Cups and European Cups, to return to a 23 months drought of football after the tournament …

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The most frequently asked of all questions

Customers or friends often ask us: what is Topfanz really good at? It’s not in our nature to give a spontaneous eulogy about ourselves when such a question is asked. That’s why we came up with a creative solution: what if we put the strengths of Topfanz in a ‘scouting report’, in which we compare our company with a football player? The result is shown below.

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Ready to take the fan experience to the next level at your club?