Partner in merchandising strategy
Topfanz as fan consultant
Being a strategic partner, Topfanz takes care of your merchandising. The main concern?
That all the products match your club’s DNA.
That’s why we like to immerse ourselves in your club culture.
During an intake meeting we will take the time to understand your merchandising strategy.
Based on a brainstorming session – possibly with external inspirators (e.g. players, ex-players, analysts, …) – we define clear target audiences and will select the right merchandising themes.
Co-creation guarantees that new products match your DNA: we’ll develop concepts with players (if desired) and present new merchandising in advance to a fans’ delegation.
Topfanz strives for a shared vision on merchandising, which we’ll then implement as a passionate coach:
We work out an annual plan at the start of each season, with a range of products tailored to your club’s target audience and based on the current themes.
During a monthly follow-up meeting, we analyse and benchmark results, and we also inspire with new products, creative campaigns, …
A strong plan is pointless without a practical implementation.
That’s why Topfanz assists you in the implementation of your strategy on a daily basis.
E-commerce and logistics
Head of Merchandising – Standard de Liège